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Empathy: The New currency of Brand Connection
In the evolving marketing landscape and the age of AI, empathy emerges as a unique human superpower and a critical business asset.
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The AI Enigma: Where Enthusiasm Meets Uncertainty
Ipsos’ AI monitor 2025 indicates mixed sentiments among Indians regarding Artificial Intelligence - while there is anticipation about AI's capabilities, there are also significant concerns, especially around trust and job security.
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Emerging Trends in Automotive 2025
Applying the Ipsos Global Trends for India, a look at how the Automative sector will shape up in the coming years
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Ipsos Update - February 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
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The Future of Mobility - On the Road to Driverless Cars
At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.