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Pivoting for success: Unravelling the Post-Covid CPG Innovation Landscape in India
We are passionate about helping clients identify, qualify, optimize and forecast the business potential of innovations, products and packaging. With over 40 years of experience in testing innovation ideas, our report unearths the current Innovation trends in the Indian CPG sector.
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Steering towards a Greener Future: India's EV Financing Landscape
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
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72% APAC consumers say they try to buy products from brands that act responsibly, even if it means spending more
There are signs of a reset in attitudes towards wealth, money, and status. Many people want brands to help society, and claim to be prepared to pay more to support them.
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Ipsos Update - April 2022
This month sees us reflect on the impacts of the Covid-19 pandemic two years on. Our featured global surveys cover topics including gender equality and interpersonal trust. We also look at the French election ahead of this month’s vote, alongside the latest polling on the Ukraine conflict.
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Short hits of retail truth
This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.
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The FOMO about D2C
The FOMO about D2C;
Authors - Geeta Lobo, Country Service Line Leader, Ipsos SIA (India) & Deepak H, Partner, Strategy 3, Ipsos India
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Ipsos brings Product Testing (PT) Express into India
Ipsos a global market research company has brought its agile product testing solution, Product Testing (PT) Express, into India.
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Ipsos India promotes Anthony Dsouza to Country Service Line Leader, Innovation
Ipsos India promotes Anthony Dsouza to Country Service Line Leader, Innovation
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Opportunity in Crisis
Opportunity in Crisis
A POV by Krishnendu Dutta, Group Service Line Leader, Innovation & Market Strategy and Understanding, Ipsos India