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AI-POWERED MARKETING IN THE AUTO FESTIVE SEASON
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
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Cyber Coaxing - Nudge Strategies In The Age Of AI
By Amit Adarkar, CEO- Ipsos in India and Geeta Lobo, Service Line leader, SIA - Ipsos in India
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The impact of mobile and rapid digital adoption on how India consumes
India is well-known as the world’s largest democracy, one of the world’s fastest-growing economies, and a young nation set to reap demographic dividends over the next few decades. What is not so well known is its unprecedented pace and scale of digital adoption.