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Empathy: The New currency of Brand Connection
In the evolving marketing landscape and the age of AI, empathy emerges as a unique human superpower and a critical business asset.
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What to Watch Next? The Labyrinth of OTT Content
With rising preference for OTT content in India, the selection of what to watch is a multifaceted decision-making process, where the act of discovery is often part of the enjoyment. This article provides insights into the dynamics of content consumption in the burgeoning Indian OTT market.
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Is India Harnessing its Demographic Dividend?
India, now the most populous nation globally, stands poised to benefit from its demographic dividend thanks to a youthful and expansive workforce. To capitalize on this demographic advantage, India must invest in education, healthcare, and skills development while addressing gender disparities and labor market reforms to truly unleash its economic potential.
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Trust and transparency emerge key cornerstones of AI usage among Indians: Ipsos AI Monitor 2025
Indians and global citizens excited and nervous about AI in equal measure – displaying a paradox
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Speed up Product Testing by up to 50% with Ipsos Synthetic Data
Accelerate product development with synthetic consumers
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Influence and Impact: A deep dive into User Generated Content and Influencer Marketing
As brands navigate the ever-evolving world of marketing, User-Generated Content (UGC) and Influencer Marketing have emerged as two of the most impactful strategies for forging these connections.
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IPSOS, WIRED FOR AGILITY
Ipsos in India offers a suite of Agile solutions that supplement our other solutions across product lines. A specialist team is designed to execute these projects in as little as 2 weeks to a mere few hours.
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Creating Winning Products: Insights from Global Sensory Research Expert Josef Zach!
Ipsos India Webinar : Creating Winning Products
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High concern among Indians on impact of climate change, but fewer think they need to act: Ipsos People and Climate Change Report
India is the only market across 32 markets believing increase in global average temperatures by more than +1.5° C is not that big a deal.