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Empathy: The New currency of Brand Connection
In the evolving marketing landscape and the age of AI, empathy emerges as a unique human superpower and a critical business asset.
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The Lighthouse Effect: Guiding Shoppers To Their Treasure
A guide to how Shoppers make purchase decisions at the moment of truth. Is it just the price, or brand loyalty, or other functional benefits that turn the needle when it comes to making the final selection?
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Ipsos Update – June 2025
Generations, ESG, Fandom … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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Signalling Affordability and Reaching Consumers: A Comprehensive Guide
Signal affordability in the Consumer Packaged Goods sector by utilizing dynamic branding, strategic packaging, and emotional messaging. Our report explores how these elements empower consumers, foster brand loyalty, and create new consumption moments.
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People and Climate Change
On this Earth Day, the observation is clear: awareness is high, but the need to act is lagging. The latest Ipsos People and Climate Change Report offers a comprehensive view of public attitudes towards the climate crisis.
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Ipsos unveils Ipsos Global Trends 2024 providing lowdown on shifting consumer attitudes and values and implications they hold for businesses and brands
World’s broadest survey covering 74% of world’s population and 90% of global GDP
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Pivoting for success: Unravelling the Post-Covid CPG Innovation Landscape in India
We are passionate about helping clients identify, qualify, optimize and forecast the business potential of innovations, products and packaging. With over 40 years of experience in testing innovation ideas, our report unearths the current Innovation trends in the Indian CPG sector.
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Eyeing increasing opportunities in Research Based Consulting, Ipsos expands top team in Ipsos Strategy3 – hires Rajashree Ivaturi as Partner, Ipsos Strategy3
She reports to Amit Adarkar, CEO, Ipsos India
Artificial Intelligence
Discover, generate, and screen your ideas, concepts, products and packaging with generative and analytical artificial intelligence.