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Ipsos Update – June 2025
Generations, ESG, Fandom … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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Indians more optimistic in May, of country being on right track, on the back of Operation Sindoor: Ipsos What Worries the World
Terrorism jumps up +11 points to sit as the 3rd biggest worry of Indians
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Ipsos Synthesio launches Express Insights delivery
Ipsos Synthesio is a pioneer in social listening and global leader in AI-enabled consumer intelligence.
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India retains 4th rank in optimism, with 6 in 10 citizens believing country is moving in right direction: Ipsos What Worries the World
Global south countries most buoyant; Peru, South Korea and Japan emerge most pessimistic markets
Inflation stays top global and local worry.
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People and Climate Change
On this Earth Day, the observation is clear: awareness is high, but the need to act is lagging. The latest Ipsos People and Climate Change Report offers a comprehensive view of public attitudes towards the climate crisis.
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Indians hold positive views for road to net zero; show misperceptions about aspects of climate change: Ipsos Earth Day 2025 Global Report
The survey was conducted in 32 countries and among 23,745 respondents.
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Ipsos Update – April 2025
Canada, Italy, Women's Day … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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In the oyster of happiness – Ipsos annual Happiness Monitor reveals what makes Indians happy – on International Day of Happiness 2025
March 20th marks the International Day of Happiness when citizens across the world celebrate happiness as the fundamental human goal. And to make happiness all pervasive, this year’s theme is about fostering the spirit of, Caring and Sharing. And to see how India is doing on happiness and has done in the last one year, we aggregated the happiness scores for the past one year.
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Ipsos announces India launch of Creative|Spark AI, an ad testing solution generating actionable insights within minutes
Creative|Spark AI is available in India with immediate effect and across 24 of Ipsos’ 90 markets; and in the five APAC markets of Australia, India, Japan, South Korea and Vietnam - as self-service on the Ipsos Digital platform or through full service with Ipsos' Creative Excellence teams. Additional markets will be deployed throughout 2025.
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Indians among world’s most progressive on gender equality and unbiased views toward gender stereotypes: Ipsos IWD 2025 Global Survey
Ipsos interviewed 24,269 people online between December 20, 2024 and January 3, 2025 in 30 countries