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Signalling Affordability and Reaching Consumers: A Comprehensive Guide
Signal affordability in the Consumer Packaged Goods sector by utilizing dynamic branding, strategic packaging, and emotional messaging. Our report explores how these elements empower consumers, foster brand loyalty, and create new consumption moments.
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Ipsos Synthesio launches Express Insights delivery
Ipsos Synthesio is a pioneer in social listening and global leader in AI-enabled consumer intelligence.
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Ipsos Update – May 2025
Misinformation, Ukraine, America … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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High concern among Indians on impact of climate change, but fewer think they need to act: Ipsos People and Climate Change Report
India is the only market across 32 markets believing increase in global average temperatures by more than +1.5° C is not that big a deal.
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Ipsos Update – April 2025
Canada, Italy, Women's Day … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Navigating the Shifting Terrain: Innovation Strategies for OEM Success in India's Dynamic Car Market
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
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Future of Entry Segment across Categories
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
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SOWING THE SEEDS OF GROWTH: AN OUTLOOK ON INDIA’S PLANT-BASED FOODS SECTOR
This report offers a deep dive into the plant-based foods industry, both globally and in India. Insights from conversations with industry experts, consumer research, and market data have been synthesized to provide a comprehensive view of this rapidly evolving sector.
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Ipsos announces India launch of Creative|Spark AI, an ad testing solution generating actionable insights within minutes
Creative|Spark AI is available in India with immediate effect and across 24 of Ipsos’ 90 markets; and in the five APAC markets of Australia, India, Japan, South Korea and Vietnam - as self-service on the Ipsos Digital platform or through full service with Ipsos' Creative Excellence teams. Additional markets will be deployed throughout 2025.
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India ranks 3rd in consumer sentiment among 29 nations, despite consumer sentiment weakening in February 2025: LSEG-Ipsos PCSI India
These findings are based on data from a monthly 29-country survey conducted by Ipsos on its Global Advisor online survey platform and, in India, on its IndiaBus platform. They are first reported each month by LSEG as the Primary Consumer Sentiment Index (PCSI).