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Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
Creative Development
Explore the communication strategy, uncover the best idea and creative route.
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
Concept and Product Success
Changing future vehicle concepts and communication to meet consumer needs.
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Artificial intelligence: Four points of vigilance
This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.
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Designing a better mystery shopping programme
A seven-step guide for organisations to derive more value from a better mystery shopping programme.
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How Ipsos Predicted the Exit Poll Right?
Meticulous planning, statistical rigour, high quality data collection, sophisticated analysis techniques and in-depth knowledge of doing it across the world, are the key five success factors for the success of News18-Ipsos in predicting the 2019 general election of India most accurately.
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We see with our mind, not just with our eyes
This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
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Amit Adarkar, Ipsos India CEO picks up additional charge of Operations Director for Ipsos Asia Pacific
He has a dual reporting - to Christophe Cambournac, CEO of Asia, Middle East and Africa (AMEA) and to Hamish Munro, Ipsos global CEO Operations and Ipsos Interactive Services (IIS).
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Ipsos India widens portfolio of Sonul Verdia and Ananya Roy Mathur for enhanced client servicing
Ipsos India has diversified roles for two of its senior team members