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The power of you: why distinctive brand assets are a driving force of creative effectiveness
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
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Are you better off than your parents were? That depends on money
The No. 1 thing people feel worse off than their parents about is retirement.
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Ipsos acquires a majority stake in Askia
Ipsos is pleased to announce the acquisition of a majority stake in Askia, a leading survey technology provider to the market research industry for more than 20 years.
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Urban Indians Order-in Food for Uplifting Mood & Avoiding Cooking: Ipsos Trends-to-the-Table Survey
Taste and quality of food determine patronage; Ordering-in peaks for dinner, most
A syndicated survey that unmasks consumer behavior, motivations and choices, while Ordering-in Food
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Indian Urban Youth convinced far better off than parents for career, lifestyle, social status & finances: WEF-Ipsos Social Mobility Survey
Youth in most global markets hold contrary views - feel their parents were more privileged
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5 steps for developing an influencer marketing strategy with Lizzo
It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.
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Ipsos India Recasts Operations Leadership Team
Elevates Deepak Garkhel for APEC Operations; Pratim Thakurta & Kedar Patgaonkar for National Leadership Roles
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71% urban Indians expect their jobs to be automated in 10 years: WEF-Ipsos Global Views on Jobs & Automation Survey
84% Indians confident they have skills to keep their jobs in the future
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Only one third of workers expect their job to be automated
Ipsos' survey for the World Economic Forum finds most employed adults across the world trust they have the skills needed to weather automation.
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Opinion: Hacking into the Homer brain
This is the first of a two part series on Nudge Marketing, considered by many as the best way of inducing behavioural change. But is it all perks and no perils?