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Altering dynamics in grocery shopping during lockdown - By Shiva Agarwal, Research Director, Innovation and Abhishek Tyagi, Senior Research Executive, Innovation, Ipsos inIndia
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Multi-source healthcare data
The world of pharma business insight is likely to change as it embraces a multi-data source reality.
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Cyber Coaxing - Nudge Strategies In The Age Of AI
By Amit Adarkar, CEO- Ipsos in India and Geeta Lobo, Service Line leader, SIA - Ipsos in India
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Coronavirus pandemic: What are the psychological effects of self-isolation?
Two in 5 people are impatient to get back to normal life, a third are anxious about their health.
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Coronavirus outbreak: What do cuts to growth forecasts, interest rates and stock markets plunges mean?
Threat of a recession will result in large fiscal measures from governments, say economists.
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Parkinson’s Law and its effects on team productivity
Agencies can get grip and increase efficiencies by rejigging the levers.
Author: Anthony Dsouza, Executive Director, Innovation, Ipsos in India
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Opinion: Hacking into the Homer brain
This is the first of a two part series on Nudge Marketing, considered by many as the best way of inducing behavioural change. But is it all perks and no perils?
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The Evolution of Entertainment in India
Using social intelligence data, this new briefing paper from Ipsos in India explores how the arrival of OTT media services are impacting entertainment consumption habits.
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Cyber Coaxing: Nudge strategies in the age of AI
Amit Adarkar, Country Manager, Ipsos India & Operations Director, Ipsos APEC & Geeta Lobo, Executive Director, Social Intelligence Analytics & Sciences, Ipsos India