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Ipsos Update – August 2025
Ageing, Healthcare, Gaming… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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Indians more optimistic in May, of country being on right track, on the back of Operation Sindoor: Ipsos What Worries the World
Terrorism jumps up +11 points to sit as the 3rd biggest worry of Indians
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Consumer sentiment lowers -1.6 percentage points in May 2025, on poor outlook for jobs and economy with Trump admin’s trade laws, job cuts and macro factors like global economic slowdown, wars: LSEG-Ipsos PCSI India
New tax regime spurs consumer spending and savings
India ranks 3rd on national index score across 30 markets
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Hope around war in Ukraine ending in 2025 surges among Indians compared to 6 months ago: Ipsos Global attitudes to war in Ukraine
Citizens in 28 of 30 markets more optimistic of Ukraine war ending in 2025, versus 6 months ago
Indians and global citizens against their country being militarily involved in the conflict
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Consumer sentiment weakens amid Trump’s tariff trade laws and job cuts’ uncertainty: LSEG-Ipsos PCSI India April 2025
Consumers feeling the pinch already with financial stress
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India retains 4th rank in optimism, with 6 in 10 citizens believing country is moving in right direction: Ipsos What Worries the World
Global south countries most buoyant; Peru, South Korea and Japan emerge most pessimistic markets
Inflation stays top global and local worry.
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Optimism axis lies with handful of global south nations; majority of global citizens pessimistic about the future: Ipsos What Worries the World
The survey also ranks issues facing every nation. And Indians continued to be concerned about inflation and unemployment the most. And were least worried about Covid19, social programmes and military conflicts.
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Consumer sentiment shows upturn in March 2025; major upsurge in sentiment for economy and jobs: LSEG-Ipsos PCSI India
India tops 29 markets on national index score
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India ranks 3rd in consumer sentiment among 29 nations, despite consumer sentiment weakening in February 2025: LSEG-Ipsos PCSI India
These findings are based on data from a monthly 29-country survey conducted by Ipsos on its Global Advisor online survey platform and, in India, on its IndiaBus platform. They are first reported each month by LSEG as the Primary Consumer Sentiment Index (PCSI).
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Citizens back India’s growth story, though remain concerned about inflation and unemployment: Ipsos What Worries the World global survey
Global citizens too claim to be in the throes of inflation and high cost of living