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Ipsos Auto Scoops Series 2024
A great compilation by our Auto experts, and this is being shared internally for sharing our Ipsos India POVs and for inspiration.
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Buckle Up: Promoting Seatbelt Usage Through Behavioral Science
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
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Consumer is driving brand narrative - a communion of marketers & Ipsos experts deliberated on new thinking around consumers for brand advocacy and consumption – Ipsos After Hours
Ipsos India unveiled its new offerings and thinking to Bengaluru clients at Ipsos After Hours, a semi formal physical event in the cool setting of Shakesbierre, loaded with presentations, panel discussion and immersive experience zones.
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Netizens & General Indians warn of imminent Environmental Disaster unless habits altered – Ipsos GTS Survey 2021
Desperate times call for desperate measures – Netizens & General Indians warn of imminent Environmental Disaster unless habits altered; confidence in science & scientists depleting – Ipsos GTS Survey 2021
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Choosing the right AICI platform
Four criteria for picking the right consumer insights tool for your organization.
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A Year in Review - 2021
What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?
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The FOMO about D2C
The FOMO about D2C;
Authors - Geeta Lobo, Country Service Line Leader, Ipsos SIA (India) & Deepak H, Partner, Strategy 3, Ipsos India
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Global Trends 2021: Aftershocks and continuity
Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.
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COVID-19 IS DEFINING THE NEW NORMAL EACH DAY
COVID-19 IS DEFINING THE NEW NORMAL EACH DAY.
A POV by Jeevika Kapadia, Research Director, Ipsos UU, India & Ashwini Sirsikar, Country Service Line Leader, Ipsos UU, India (Ipsos UU is the Qualitative Research Service Line of Ipsos)