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PERSONAS IN THE AGE OF AI
At Ipsos, we champion the unique blend of Human Intelligence (HI) and Artificial Intelligence (AI) to propel innovation and deliver impactful, human-centric insights for our clients.
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Ipsos: Pioneering AI-driven Insights
A cornerstone of Ipsos's responsible use of AI is its commitment to Truth, Transparency, and Trust.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Ipsos India hires Shrutika More to lead Creative Excellence vertical
She moves from Abbott Healthcare, a leading pharma company and will report to Shalini Sinha, Group Service Line Leader, Brand Health Tracking (BHT) and Creative Excellence (CRE), Ipsos India.
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How to Retain Employees during the Great Resignation - a POV by Anthony DSouza, Executive Director & Service Line Leader, Innovation, Ipsos India
How to Retain Employees during the
Great Resignation
(A mathematical view #TMT, #BIS-11)
Companies need to Redefine “Value” in the workplace; higher pay is not a sustainable action in the longer term.
Author: Anthony Dsouza, executive director, Innovation, Ipsos India
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Signals #4: Understanding the coronavirus crisis
This fourth edition sees us bring together our latest research on coronavirus and draws on our surveys, social media monitoring and the analysis of our teams around the world.
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Research during Coronavirus for services, durables and technology
Innovating in Challenging Times – Issue 2
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Signals #2: Understanding the Coronavirus Crisis
The second edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.
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How marketers can make the most of every ‘Day’
Black Friday offers have come from a multitude of brands — high street brands like Vero Moda and Only, smartphone companies like Xiaomi, Sony and Honor, beauty brands like Body Shop, Kiehl’s and Nykaa — infusing much joy among shoppers.