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Ipsos Update – February 2025
Trump, Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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1 in 2 urban Indians believe country’s housing is on right track - Ipsos Housing Monitor
In this inaugural issue of the Ipsos Housing Monitor, 23 of 30 markets & most global citizens say their housing is on wrong track.
Ideal home for Indians: INNER CITY, DETACHED HOME
48% Indians say rising housing prices is a good thing; 6 in 10 Indians aspire to own their own home; 58% renters want to own a home.
High taxes, high interest rates and high property prices pose biggest challenges in housing
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Women politicians and business leaders perceived to be as capable as their male counterparts - Ipsos Global Attitudes towards Women’s Leadership Survey
62% urban Indians believe a man who stays at home to look after his children is less of a man
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92% Indians concerned about the environment; misplaced awareness emerged for impactful actions: Ipsos India Sustainability Segmentation Survey 2024
Sustainability segmentation of Indians put them as Activists, Busy Bystanders & Disengaged Denialists
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Data Dive: Gen Z women are struggling the most with stress, mental health issues
In five points, we break down how people around the world are dealing (or not) as the pandemic fades away, war grinds on and sticky inflation sticks around.
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3 in 5 Indians support refuge for victims of war and persecution in India & other countries: Ipsos Global Advisor World Refugee Day Survey
These are the results of a 29-country survey conducted by Ipsos on its Global Advisor online among 21, 816 adults online. The sample in India consists of approximately 2,200 individuals, of whom approximately 1,800 were interviewed face-to-face and 400 were interviewed online.
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We need to talk about generations - Understanding generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
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6 in 10 Urban Indians & Global Citizens paid higher prices for essential commodities: Ipsos Inflation Survey
6 in 10 Urban Indians & Global Citizens paid higher prices for essential commodities: Ipsos Inflation Survey;
Household expenses further likely to rise in the next 3 months