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Empathy: The New currency of Brand Connection
In the evolving marketing landscape and the age of AI, empathy emerges as a unique human superpower and a critical business asset.
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Ipsos unveils Ipsos Global Trends 2024 providing lowdown on shifting consumer attitudes and values and implications they hold for businesses and brands
World’s broadest survey covering 74% of world’s population and 90% of global GDP
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Pivoting for success: Unravelling the Post-Covid CPG Innovation Landscape in India
We are passionate about helping clients identify, qualify, optimize and forecast the business potential of innovations, products and packaging. With over 40 years of experience in testing innovation ideas, our report unearths the current Innovation trends in the Indian CPG sector.
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Ipsos India announces leadership changes & role enhancements
Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing over 20,000 people.
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Mapping the journey to sustainable pack: What consumers want
Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).
Pack
Measure the success of new packs in a competitive context.
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Ipsos brings Product Testing (PT) Express into India
Ipsos a global market research company has brought its agile product testing solution, Product Testing (PT) Express, into India.
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Ipsos India promotes Anthony Dsouza to Country Service Line Leader, Innovation
Ipsos India promotes Anthony Dsouza to Country Service Line Leader, Innovation