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Low awareness among Indians about generations’ labels & their own cohort: Ipsos Generations Report 2024
One-size-fits-all may not work for brands and could lead to missing business opportunities
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Ipsos India showcases new thinking on Generations – busting popular myths about Gen Z & Gen X
Are marketers right about their targeting?
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Ipsos-Nestle joint paper bags 1st Runner-up spot: 31st MRSI Annual Seminar – Taming the Choppy Waters
The joint paper was titled: Potential Value of Innovative Reality and Metaverse in Consumer Research
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81% Urban Indians predict Circa 2023 to be a better year vis-à-vis Circa 2022: Ipsos Global Advisor Predictions 2023
1 in 2 urban Indians pronounce 2022 a bad year for them & their family;
82% Indians fear parts of the country will become unlivable due to an extreme weather event;
71% urban Indians expect higher inflation in 2023; 65% expect war in Ukraine to end in 2023 (highest globally);
70% urban Indians predict no further Covid 19 lockdowns within the country;
Survey predicts about macro issues of Economy, World Security, Environment, Society & Technology
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Enthusiasm for the metaverse and extended reality is highest in emerging countries
Survey finds the global public divided in their level of excitement about the new technologies
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Create a winning pricing strategy.
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Balance-imbalance: ‘New Normal’ and New Education Policy - By Dr. Udita Ghosh Sarkar
Is it doing a balance in terms of ‘new normal’ and New Education Policy in place for universalization of education for all or is it the same pattern as before whereby the policies are in favour of the advantaged population? Is it ‘inclusion’ in all terms and we as practitioners look forward to the ‘good times’ ahead?
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Preparing for the future of the operating room: Robotics
Imagine a future where surgical robots have become small and affordable enough to be found even in non-specialized hospitals and outpatient clinics outside of a major metropolis...
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40% Urban Indian Purchase Intenders more likely to buy a new or a used car - happy tidings for automotive industry reeling under slowdown & shutdown: Ipsos COVID 19 Impact on Auto Global Study
The automotive industry has been witnessing a roller coaster ride; first it was impacted by the global economic slowdown, and then the shutdown due to the COVID-19 crisis. But going by the findings of the new Ipsos Global Study, the pall of gloom is likely to be lifted.