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Spotlight*Iraq – Shopper Behaviour & Attitudes
Shoppers in Iraq are a mix of spontaneous and careful buyers.
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The 2025 Ramadan Handbook – Jordan Edition
The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.
Brand
How do you create a brand that evolves and wins with changing context?
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Spotlight*Jordan – Shopper Behaviour & Attitudes
The shopping landscape in Jordan presents a near-even split between meticulous and adventurous shoppers.
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Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity
As 2023 draws to a close, the polycrisis grinds on. Each component – political uncertainty, climate change, and war to name just a few – has arguably worsened. This is reflected in our end of year update, and in the increasing sense of pessimism we felt as we wrote this report.
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Ipsos Update – September 2023
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – August 2023
Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Views On Sustainability in Jordan
While 1 In 4 Individuals Recognizes Environmental Issues As A Leading Global Concern, Only 1 In 7 People Consider A Brand's Ethical Practices When Making Their Selection
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Ipsos Update – July 2023
Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.