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MENA Advertising Expenditure Dissected
Written By Elie Aoun, CEO, Ipsos Media Cluster in MENA, for ArabAd Magazine.
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Two thirds of citizens around the world agree climate change is as serious a crisis as Coronavirus
Citizens want economic recovery actions to prioritise climate change.
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Coronavirus outbreak: What do cuts to growth forecasts, interest rates and stock markets plunges mean?
Threat of a recession will result in large fiscal measures from governments, say economists.
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Ipsos Update - February 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
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Looking for holiday cheer? Global consumer confidence hits new over 2-year low
Global Consumer Confidence Index in December is at the lowest since May 2017.
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OTT and Content Streaming in MENA
Premium content delivered via OTT platforms remains disruptive in MENA, as the OTT subscription video market continues to grow impressively.
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Jordan Consumer Sentiment Index Q3 2019
The third quarter of 2019 has witnessed an increase in negative sentiments worldwide and Jordan alike. Recurrent frustrations over increases in costs of living as well as Jordanian consumers’ increased spending on necessities have led to a slight 1-point drop in Ipsos’ Jordan Consumer sentiment Index (JCSI). Jordanians’ negative sentiments towards the current financial situation were further heightened by the latest developments related to the Teachers’ Strike, which was reported to be the most salient news closely followed by more than half of Jordanians.
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Black Friday: Still the superhero of the shopper’s year?
Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.
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Ipsos Update - October 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.
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Awareness of United Nations’ Sustainable Development Goals is highest in emerging countries
Three-quarters of adults globally have at least some awareness of the Sustainable Development Goals.