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Jordan Consumer Sentiment Index Q1’2019
Consumer sentiments have witnessed a slight improvement in the first quarter of 2019 mainly driven by people’s increased confidence in their personal financial situation. Nonetheless, Jordanians continue to express their concern about the overall state of the economy with many believing that Jordan is not headed in the right direction.
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10 Things you need to know about Women in MENA
Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.
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Ipsos in Jordan Gets Accredited
The Mystery Shopping service line in Jordan becomes a member of the Mystery Shopping Professionals Association (MSPA) – Europe Office.
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We see with our mind, not just with our eyes
This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
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Ipsos Update - May 2019
May’s edition presents Ipsos’ latest research and thinking on topics including climate change, our ‘vices’ – or morally questionable behaviours, driverless cars, shopper technology, creative advertising and trends in MENA.
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Why we can’t live without digital media
It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
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Global Consumer Confidence Index - April 2019
Consumer confidence up in France, Israel, and Spain; down in Latin America. The April 2019 reading of the Ipsos Global Consumer Confidence Index confirms a downward trend as it drops to 49.0. Over the past three months, the index has fallen by 0.9 point globally.
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Hacking Human Behavior
In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.
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Climate change increases in importance to citizens around the world
Most are more willing to take personal actions to cut down waste, but are skeptical of policy actions.
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Global Views On vices – 2019
What is morally acceptable in moderation? Who should be allowed to use, buy or have access to…? What are the global trends on vices?