Search
-
Kenya's Digital Advertising Landscape
In recent years, Kenya has seen a remarkable surge in digital ad spending, as businesses comprehend the significance of a robust online identity. Consequently, the domain of digital advertising in Kenya is witnessing a competitive and vibrant evolution. To keep pace with this rapid expansion and to optimize resources, Ipsos in Kenya offers modern tools such as Ipsos in Kenya Digital Statex monitoring system. This facilitates the measurement of their return on investment (ROI).
-
A Disrupted Media Requires Businesses to Embrace Digital Shift and Innovations
Over the last few years, the media landscape has witnessed unprecedented disruptions fueled by the global COVID-19 pandemic and digital revolution. These two phenomena have led to significant changes in consumer behaviors and shifts in business models.
-
PAMRO 2022: Evaluating Media Measurement and Evaluation in a Resilient Africa
Riding on this theme, the Ipsos in Kenya Audience Measurement team (led by Barnabas Muya) decided to work on a paper titled 'Media Research Democracy in Africa'.
-
Brand Health Tracking Key in Boosting Growth
Do you remember when you bought your current mobile phone? What about the first time you went to your favourite restaurant? And the first time you bought those tea leaves that make the perfect cup of tea? What made you choose these brands? Was it based on a recommendation? Was it advertising? That influencer on your social media feed? Or did it just tick your “must have” requirements
-
Brand Health Tracking Key in Boosting Growth
Do you remember when you bought your current mobile phone? What about the first time you went to your favourite restaurant? And the first time you bought those tea leaves that make the perfect cup of tea? What made you choose these brands? Was it based on a recommendation? Was it advertising? That influencer on your social media feed? Or did it just tick your “must have” requirements
-
Why your ad is not the talk of social media and others are
The Kenya Media Establishment Survey 2022 launched in Nairobi recently, shows the central role social media plays in the lives of people. The study indicates that internet use has more than tripled – from 13% to 46% driven by social media.
-
Establishment survey provides access to recent, robust, credible audience data
The media landscape has changed over the last decade – and will continue to evolve. Understanding the evolving audience consumer space is therefore important in identifying opportunities for strategic targeting.
-
Kenya All Media Establishment Survey 2022
Study shows mobile phones remains the biggest disruptor and provides the greatest opportunity as radio continues to dominate with an increase in the numbers of niche and community stations.
-
Adapting to a disrupted Media Landscape
TV viewership was low in 2015 after digital migration disrupted the status quo. TV Viewership as a category has greatly stabilized but online platform is the new threat. Print readership disrupted; available, real-time online content is a big threat.
-
Signals #5: Understanding the coronavirus crisis
This fifth edition of our Signals digest continues to bring together Ipsos’ latest research on coronavirus, including new POVs, country insights, and the latest from the public opinion tracker.