Search
-
Ipsos Opinion Poll - 7 days to General Elections, Mr. Odinga Leads in the Presidential Race
PRESS RELEASE - NAIROBI August 2, 2022: With less than a week to the August 9 Election, Mr. Raila Amolo Odinga is the candidate most voters would choose. The latest opinion poll by Ipsos in Kenya shows the Azimio La Umoja One Kenya presidential candidate would win 47% of the total votes if elections were held on the day the interviews were conducted.
-
An overview of the total advertising industry in Kenya - Jan to May 2022
2022 events will impact advertising positively or negatively. The main events revolve in; Politics (pre & post elections), Education (national exams), Sports (WRC, Fifa World Cup)
-
Online Communities Are Key For Brands Looking For Deeper Insights About Real People
One of the mistakes that many people make is to think that online communities are just for personal use. Those communities that straddle the digital landscape through myriad social networks are also extremely beneficial to businesses and the society in general.
Online communities are the power behind the context that enables exploration of real people in real life to gain in-depth understanding of needs, drivers, and motivations for key audience segments, brands, or categories. -
Ipsos Update - September 2020
Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
-
What Worries the World - January 2020
Poverty & social inequality continues to be the greatest concern worldwide. We start the year with 61% globally saying that things in their country are heading in the wrong direction, up four points on 12 months ago.
-
Kenyans Unwavering Support for the Handshake!
Majority of Kenyans (80%) still support the March 2018 handshake between President Uhuru Kenyatta and Rt. Hon. Raila Odinga; though this support is slightly lower in Central, Rift Valley and Western regions. The main reason for the support of the handshake is that it has brought about peace and unity in the (86%) and eased political tensions in the country.
-
Awareness of Current Corruption Scandals
This report is the result of Ipsos’ 2nd Quarter national SPEC household survey conducted between 25th July and 2nd August, 2018. The survey covered a broad range of economic, political and other subjects in addition to the main focus included here: the governance issue of corruption. While much of the data relates to issues and events that continue to unfold, the recent intense media and public attention on corruption exposures and investigations suggests the utility of releasing these results first.
-
Ipsos Update - September 2017
Welcome to the September edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
-
Ipsos’ most recent opinion poll
Despite earlier statements by the NASA leadership to the contrary, late on Friday, 18 August (one week after IEBC Chairman Wafula Chebukati declared Uhuru Kenyatta and William Ruto had been re-elected as president and deputy-president, respectively), a petition was filed with the Supreme Court challenging this.
-
Ipsos’ Pre-Election SPEC Survey
This is the 1st Media Release of Ipsos’ fourth national SPEC (Social, Political, Economic and Cultural) survey for 2017. Fieldwork was conducted between 22–30 of July. For this survey, an increased sample of 4,308 was used, covering all 47 counties.