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A Disrupted Media Requires Businesses to Embrace Digital Shift and Innovations
Over the last few years, the media landscape has witnessed unprecedented disruptions fueled by the global COVID-19 pandemic and digital revolution. These two phenomena have led to significant changes in consumer behaviors and shifts in business models.
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Ipsos Update – August 2023
Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Sustainability: Closing the Say-Do Gap
World leaders, civil society activists, scientists, multinational conglomerates, and all other shades of interests were in Sharm El-Sheikh, Egypt, this November for the climate change conference dubbed COP27. This is the biggest and most important annual climate-related conference on the planet.
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Inclusive research offers more business opportunities by amplifying marginalized voices
The climate crisis - the story of our time- and the COVID-19 pandemic are two global challenges that have indisputably shaped how consumers, investors, employees, and many other stakeholders view and interact with brands. Corporate governance issues such as workforce diversity and inclusion, executives’ pay among others have also not lost their place when it comes to consumer and investors consciousness.
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Using CSR to strengthen a brand
Corporate Social Responsibility (CSR) has become a popular business trend with many firms leveraging social initiatives to generate positive publicity and news coverage, to attract and hire best talents and to keep pace with their competitor
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Ipsos Opinion Poll - 7 days to General Elections, Mr. Odinga Leads in the Presidential Race
PRESS RELEASE - NAIROBI August 2, 2022: With less than a week to the August 9 Election, Mr. Raila Amolo Odinga is the candidate most voters would choose. The latest opinion poll by Ipsos in Kenya shows the Azimio La Umoja One Kenya presidential candidate would win 47% of the total votes if elections were held on the day the interviews were conducted.
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Introducing Synthesio’s trend discovery engine: Topic Modeling
Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!
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Using CSR to strengthen company performance
In the new, ultra-connected “global village” every global and local brand has stated its existence in every corner of the earth in diverse domains such as manufacturing, logistics, selling, and encouraging consumption. Therefore, stakeholders of each global brand are affected by the management of their competitors.
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We Must Invest In Our Planet To Protect Our Lives and Livelihoods
The facts are very clear. Global temperatures are rising due to greenhouse gas emissions originating from human activity. Warmer temperatures over time are changing weather patterns and disrupting the usual balance of nature. This climate change poses many risks to human beings and all other forms of life on Earth.
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Earth Day: COVID -19 Experience Offers For Change Towards Sustainability
April 21st 2022: A new report by Ipsos shows that although COVID-19 has disrupted the way that we live, it has not dented people’s concern for climate.