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The Rise of Linear TV Amid COVID-19 Outbreak in Lebanon
Since the COVID-19 pandemic has hit the MENA region in February, many people had to alter and adapt their lifestyle accordingly. With that, people's viewing habits and overall media consumption have also witnessed a massive shift within this period of self-isolation and quarantine.
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COVID-19 Lebanon Consumer Sentiment Tracker
People in Lebanon view COVID-19 as more of a threat to others than to themselves.
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Ipsos Update - March 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.
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Corporate Reputation: The key questions answered
How to unlock the value of reputation for businesses.
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Straw Wars: Plastic Reduction - a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
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Ipsos named as UKOM research supplier from 2021
Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021.
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Uncover the power of the patient voice: Healthcare-focused Social Intelligence & Text Analytics
The rich wealth of unstructured and unrequested data on social media offers critical input to your brand’s story. Ipsos’ healthcare-focused Social Intelligence & Text Analytics offering, powered by Synthesio’s leading technology, unlocks the opportunities within unstructured data, bringing you unparalleled insights into authentic patient experiences and perceptions.
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OTT and Content Streaming in MENA
Premium content delivered via OTT platforms remains disruptive in MENA, as the OTT subscription video market continues to grow impressively.
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Customer intelligence of audience attitudes on top 3 dating apps
What people are saying online about Tinder, Bumble, and Hinge.