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What Worries Malaysia 2019 - Are we Moving in the Right Direction
Close to one year after the 14th General Election, Malaysians believe the country is moving in the wrong direction, as their main worries shift from Corruption to day-to-day issues like Crime and Inflation & Cost of Living.
The latest ‘What Worries The World’ survey, found that from June to July last year, Malaysians who believe that the country was heading in the wrong direction was at 25%.
Three months later, the figure rose to 36% and it currently has risen to 43% as of March this year. -
The Future of ageing
Global study finds high levels of concern about ageing and paints a negative picture for later life.
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Global predictions for 2019
• Global predictions for the world economy are less optimistic than in 2018 • Many countries also expect public unrest in the coming year • After a hot 2018, most expect global temperatures to continue to rise
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In media we trust? How our views of the media are changing
While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
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Perils of Perception 2018
This global study highlights our misperceptions about the economy, population, the environment and other key issues.
Ipsos' latest Perils of Perception study shows which key facts the online public in Malaysia and 36 other countries get right about their society - and which they get wrong. Now in its fifth year, the survey aims to highlight how we're wired to think in certain ways and how our environment influences our (mis)perceptions.
Malaysian didn't quite get it right, and tend to be over apprehensive. -
Malaysian and Global Views on Cyberbullying
Ipsos' recent Global Advisor study, carried out in 28 countries, finds that awareness of cyberbullying is increasing globally, up 9 percentage points from 2011.
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Malaysians Confident About Current Data Protection Measures
Ipsos conducted a study among Malaysians to understand their views and attitudes towards data privacy. The study revealed Malaysians are confident in themselves and in the Malaysian Government on matters pertaining to the protection of their personal data.
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Brand Purpose: What’s the Point of You?
Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.
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Device Agnostic Surveys a Necessary Evolution 2017
What are device-agnostic surveys? “Device-agnostic” implies that respondents can take in-browser surveys on any device they choose.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.