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Ipsos Update – September 2024
Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Humanizing AI: Real human data to generate and predict real innovation success
Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.
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Applying Lessons from CX Text Analytics to Generative AI
Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
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Ipsos Update - March 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.
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Ipsos Update - September 2019
Our monthly round-up of research and thinking from Ipsos around the world. This month we track happiness, tourism and beauty around the world, what’s happening in Indonesia, women’s empowerment in the cocoa industry, social media in times of crisis and more.
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Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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Ipsos Update - March 2018
Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.