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Tracking expectations, context and empathy to build successful brands
Discover Ipsos' contextual brand tracking
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Behavioural Science
Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.
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Ipsos/Google Advertising Attention Research - Video Ads and Viewer Attention
Data suggests visual attention to advertising on YouTube mobile is higher than on TV.
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Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.
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Workshops
Activation workshops are interactive sessions which help you turn insights into action and connect to business outcomes.