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  • Oferta Food Trends wersja angielska

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  • Society

    Understanding Aotearoa New Zealand: The Ipsos AI Monitor 2025

    Ipsos New Zealand has released the findings of a new 31-country AI Monitor. This study of more than 24,000 people across 31 markets reveals a complex and often contradictory relationship between humans and artificial intelligence (AI). New Zealanders remain one of the populations most nervous about products and services using AI in the world, despite our understanding of the technology growing year-on-year.

    1 August 2025
  • Media & Brand Communication

    The Rising Tide of Private Labels: How name brands can stay afloat

    By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.

    30 April 2025
  • Society

    Understanding Aotearoa New Zealand - Cost of Living Report 2025

    According to latest Ipsos Aotearoa New Zealand Report, New Zealanders are still finding it tough financially; little reprieve expected in the next 12 months, with 1 in 4 finding it difficult to manage financially.

    13 April 2025
  • New Services

    Building a better future with Innovation

    At Ipsos, we are passionate about helping clients identify, qualify, optimise and forecast the business potential of innovations for consumer goods, services and durables, products, packaging and new business models. Our rapid and validated end-to-end solutions, combine optimisation with qualification, to enable clients to be faster in seizing opportunities and be more agile and confident in bringing their products to market.

    5 June 2024
  • Society

    Ipsos Cost of Living Monitor | NZ Edition

    Ipsos has released the May 2024 Cost of Living Monitor, a 32-country survey which tracks how people around the world feel about their finances. We learn that a quarter of New Zealanders are finding it difficult to manage financially with expectations that unemployment and housing costs will rise.

    24 May 2024
  • Consumer & Shopper

    Ipsos Update – April 2024

    Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.

    2 April 2024
  • Consumer & Shopper

    The keys to successful portfolio strategy against economic uncertainty

    From chaos to clarity.

    20 February 2024
  • Society

    Ipsos Update – November 2023

    Health, trust, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

    12 December 2023
  • Society

    Ipsos NZ 2023 Global Advisor Climate Change Report

    New Zealanders are increasingly concerned about the impact of climate change, but fewer believe that the government has a clear plan in place to tackle it.

    5 July 2023
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