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Ipsos Update - January 2022
We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.
Execution Measurement
Measuring the execution of brand strategy.
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Ipsos Update - March 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.
Shopper Journey
Grow sales in an omnichannel world.
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Designing a better mystery shopping programme
A seven-step guide for organisations to derive more value from a better mystery shopping programme.
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Ipsos Update - January 2019
The first Ipsos Update of 2019 highlights recent reports on people’s (mis)perceptions of reality, global security and food. It also features new white papers on trust in media, human curation in an AI world and how technology is disrupting the customer experience.
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Ipsos New Zealand appoints Amrutha Murthy as a Director, leading Customer Experience
Ipsos New Zealand Managing Director, Carin Hercock, today announced the appointment of Amrutha Murthy as a Director leading Customer Experience for the market research company.
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Cyberbullying in NZ 3rd highest of 29 countries surveyed
The estimated incidence of cyberbullying in New Zealand is the third highest of the 29 countries surveyed by Ipsos and only 19% feel that cyberbullying can be addressed by existing anti-bullying measures.