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Ipsos & Clients recognised with multiple awards at 2021 Research Effectiveness Awards
The Ipsos team are extremely proud to have taken home six awards with our clients ASB, Trustpower and the NZ Defence Force. We were thrilled to receive 4 Gold Category Awards, 1 Special Platinum Award for Sustained Impact and Effectiveness with Trustpower, and Hanrie Le Roux was named Young Researcher of the Year.
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Ipsos Update - December 2020
The final edition of Ipsos Update of 2020 includes research and analysis on key topics including health, sustainability, gender equality and retail. We also look at public opinion on international security and the reputation of different countries around the world.
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Adapting and leading in financial services
The changes due to Covid around the world have disturbed people’s routines, changing the way consumers think about brands, meaning that we need to understand, adapt and anticipate.
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Ipsos Update - June 2020
This month’s round-up of research and analysis from Ipsos around the world includes the latest insights on the impacts of coronavirus and how we can plan for the future, customer experience – including the emerging health and safety agenda, attitudes to work, the second world war, and public opinion from New Zealand and Australia.
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Ipsos Update - February 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
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Ipsos Update - November 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on mental health, Black Friday and retail trends, brand-building and climate change.
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Data breach hits 100 million: How worried are you about online security?
Survey finds people value privacy and compensation over the benefits of sharing data.
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Ipsos Update - April 2019
This month’s edition features Ipsos research and thinking on technology and healthcare, nationality and inclusivity, Indian cuisine, virtual reality, text analytics and more.
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Ethnography: an Unfiltered View of Reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
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New Zealanders call for a change in government
Almost half of New Zealanders want a change in government and 43% feel that the country is headed in the wrong direction