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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
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Global predictions for 2022
Following a challenging 2021, people around the world are optimistic that 2022 will be a better year.
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Ipsos Update – December 2021
This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.
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Ipsos Update - November 2021
Our monthly round-up of research and thinking from Ipsos around the world includes new global reports on the topics of health, trustworthiness, and infrastructure. Also discover the latest white papers on empathy, insights, and retail trends.
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Is facing your mortality sparking the ‘Great Resignation’? Why we don’t want to work anymore
A combination of burnout, disengagement, ‘unpaid labour’ and more is pushing workers to make drastic career moves.
Custom Research
An industry-leading portfolio of integrated research approaches, data analytics and engagement tools to address clients’ business questions across the healthcare product lifecycle.
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Bridging the Brand Experience Gap
How to align brand promise and customer experience for business success
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Climate Change – Responsibility & Actions
The majority of New Zealanders (57%) have stated that if the government does not act now to combat climate change, it will be failing the people of New Zealand. Notably, just 37% of believe that the New Zealand government has a clear plan in place for how the government, businesses and people themselves are going to work together to tackle climate change, according to a new study from Ipsos.