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Ipsos Creative Excellence new video sparks Creativity
Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.
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Ipsos Update - January 2019
The first Ipsos Update of 2019 highlights recent reports on people’s (mis)perceptions of reality, global security and food. It also features new white papers on trust in media, human curation in an AI world and how technology is disrupting the customer experience.
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Ipsos PEEL - 2019
Ipsos New Zealand are proud to announce that we’re holding our inaugural PEEL event in 2019
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Ipsos New Zealand appoints Amrutha Murthy as a Director, leading Customer Experience
Ipsos New Zealand Managing Director, Carin Hercock, today announced the appointment of Amrutha Murthy as a Director leading Customer Experience for the market research company.
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Ipsos reinforces its Social Media Intelligence capabilities with the acquisition of Synthesio
Ipsos is pleased to announce the acquisition of Synthesio for an amount of over USD50 million in cash.
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Acquisition of Market Pulse International assets Ipsos secures strategic agreement to expand its Mystery Shopping services in Asia Pacific
Didier Truchot, Ipsos Chairman & CEO, is pleased to announce today the successful completion of an agreement to acquire the mystery shopping staff, shoppers, and clients of Market Pulse International.
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Ipsos appoints Amanda Dudding as Director, Public Affairs Research and head of Wellington office
Ipsos New Zealand Managing Director, Carin Hercock, today announced the appointment of Amanda Dudding as Director, Public Affairs Research and head of its Wellington office.
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How Mystery Shopping Drives Better Automotive CX Performance
Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
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Ethnography: an Unfiltered View of Reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
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Ipsos Update - June 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.