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Ipsos Update - September 2019
Our monthly round-up of research and thinking from Ipsos around the world. This month we track happiness, tourism and beauty around the world, what’s happening in Indonesia, women’s empowerment in the cocoa industry, social media in times of crisis and more.
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
Brand Activation Tracking
Connecting brands with people in a meaningful way to ensure sustainable business growth.
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Ipsos Update - June 2019
June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.
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How Mystery Shopping Drives Better Automotive CX Performance
Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
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What Worries the World in 2017?
Every month across the year, our What Worries the World survey series has asked an online sample of over 18,000 citizens in 26 core countries about the biggest worries for their nation, presenting them with a list of 17 concerns ranging from crime and violence to childhood obesity.
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Ipsos Appoints Carin Hercock as Managing Director, New Zealand
Research and marketing industry veteran to lead the prominent global insights brand in New Zealand
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Ipsos Update - April 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. April’s edition features our Flair France report, a global study on gender equality, a report on Russian outbound travel trends and a paper examining purchase decisions from a behavioural science perspective.
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Global Consumer Confidence Ties Record High
March's global consumer confidence Primary Index has risen to 50.6 to tie January 2018's record high.
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Ipsos Update - March 2018
Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.