Search
-
Tracking expectations, context and empathy to build successful brands
Discover Ipsos' contextual brand tracking
-
Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
Brand Positioning
Optimise your brand positioning, portfolio and growth opportunities.
-
Brand Growth: More People, More Often or Both?
The contribution of existing customers to brand growth.
-
Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.