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Ipsos Answers Esomar’s Questions to help online research buyers
The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
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Pharma knocks tech off the top spot as most trusted industry in Ipsos' latest global report on Trust
Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.
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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
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Earth Day 2022: few can correctly identify actions which are best at cutting carbon emissions
New research by Ipsos shows people around the world are not very likely to make environmentally friendly changes that would have the most impact on cutting carbon emissions. Less than half say they are likely to make changes such as eating fewer dairy products (41%), eating less meat (44%), changing their household heating system to a low carbon system (44%), despite these being some of the most effective ways in cutting carbon emissions.
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Earth Day 2022: awareness of government actions to combat climate change is low in most countries despite high level of concern
In a new global survey of 23,577 adults aged 16 – 74 in 31 countries, Ipsos found that climate change is a regular concern for half of people across a global country average. Concern is notably higher in Latin American countries, with Colombia, Chile, Mexico, Argentina and Italy all leading the way as those who think about the effects of climate change on their countries most frequently. Conversely Great Britain ranks in the bottom five countries who don’t think about climate change as much, beaten only by Japan, the Netherlands, Russia and China.
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Pharmaceutical and banking companies and governments are now seen as more trustworthy
New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.
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Doctors become the world’s most trusted profession
A new Ipsos poll reveals that in 2021 doctors are considered the world’s most trustworthy profession.
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Towards more agile and efficient product testing
Opportunities and limitations for small sample sizes
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Expectations about when life will return to pre-COVID normal vary widely across the world
Almost half of adults say their mental health has worsened during the pandemic, but nearly one quarter say it improved since the beginning of 2021