Search
-
Understanding Aotearoa New Zealand: The Ipsos AI Monitor 2025
Ipsos New Zealand has released the findings of a new 31-country AI Monitor. This study of more than 24,000 people across 31 markets reveals a complex and often contradictory relationship between humans and artificial intelligence (AI). New Zealanders remain one of the populations most nervous about products and services using AI in the world, despite our understanding of the technology growing year-on-year.
-
Current Ipsos Surveys in Field
Ipsos is currently running several major social research surveys. Information about them is presented below.
If you have been invited to take part and would like more information, or would like to book an appointment, please contact [email protected] -
ESG Priorities for Corporates and Organisations
Meeting citizen-consumers where they are and addressing their needs
-
Portrait of a Futurist
What do futurists believe, and how do their views differ from the typical global citizen?
-
The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
-
AXA Mind Health Report : Mental health continues to deteriorate around the world
Mental health around the world continues to deteriorate according to the fifth edition of the AXA Mental Health Report. The study, conducted in collaboration with Ipsos, aims to identify mental health and well-being issues around the world in order to develop solutions to alleviate them. Ipsos surveyed 17,000 people from 16 countries across Europe, the United States and Asia.
-
AI and the Future of CX
Exceptional Customer Experience is no longer a luxury, but a necessity to build brand loyalty and drive growth. In our new paper, AI and the Future of CX, we explore how Generative Artificial Intelligence (Gen AI) can revolutionise experiences by balancing digital efficiency with human interaction.
-
Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
-
Ipsos NZ AI Monitor 2024
New Zealanders are more informed on artificial intelligence but remain nervous about it.
-
Ipsos Answers Esomar’s Questions to help online research buyers
The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.