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12th wave results of Ipsos COVID-19 Tracker and Snap Poll Pakistan-12th Dec 2020
12th wave results of Ipsos COVID-19 Tracker and Snap Poll Pakistan-12 Dec 2020
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Ipsos survey on Vaccine Hesitancy in Pakistan - 9th March 2021
Ipsos survey on Vaccine Hesitancy in Pakistan - 9th March 2021
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Ipsos Update - January 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.