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Product Testing
The product testing solution enables clients to achieve product superiority through innovation or renovation.
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
Creative Development
Explore the communication strategy, uncover the best idea and creative route.
Creative In-Market
Monitor, evaluate and optimise your campaign performance on air or post airing.
Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
Unified Marketing Measurement & Optimisation | MTA
Providing real-time, actionable insights into addressable and owned marketing channels.
Unified Marketing Mix Modelling & Attribution Solutions
Advising some of the largest global brands with this holistic and unified analytic approach.