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Applying the DIY (Do-It-Yourself) model to Market Research is possible – based on having access to the right platform
What is an automated research platform and what are the criteria that customers can use to identify the optimal solution for their objectives
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Device Agnostic: What Marketer’s Need to Know
Device agnostic is the new research reality. Today, over half of the global population use smartphones – a number predicted to rise to 70% in 2021. There is no doubt that allowing respondents to take surveys on smartphones represents a critical tipping point for our industry. We must adapt quickly to stay connected to consumers, but with that comes risk as we need to rethink questionnaire design to meet respondents’ expectations on mobile.