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Saudi Arabia's Primary Consumer Sentiment Index - February 2017
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for Saudi Arabia.
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Saudi Arabia's Primary Consumer Sentiment Index - January 2017
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for Saudi Arabia.
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Saudi Arabia's Primary Consumer Sentiment Index - December 2016
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for Saudi Arabia.
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Saudi Arabia - Primary Consumer Sentiment Index - November 2016
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for Saudi Arabia.
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She Speaks: Ten Things You Need to Know About Women in MENA
Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.