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Pricing Analytics
Optimising pricing decision-making represents one of the largest, multi-million dollar opportunities for companies to drive incremental sales and profits.
Media & Marketing Testing
Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.
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As Delta spreads, global consumer confidence is frozen in place
Few countries experience meaningful change in sentiment.
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Ipsos in MENA Launches New Syndicated E-Commerce Study
A comprehensive syndicated study uncovering the latest online shopping trends.
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Addressing the Sustainability Say-Do Gap
How brands can lead the way to activate consumer behaviour change in sustainability.
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BankScape KSA
Results are now available with data and insights about the financial sector in Saudi Arabia.
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[WEBINAR 27/5] Turning a Myriad of Data into Actionable Insights
At Ipsos, one of our core beliefs is that an abundance of data and information does not lead to an abundance of insight. And today, so much data is being generated every day that it has led social experts to argue that we live in an age of infobesity. On this webinar our dedicated curators at Ipsos show you how we navigate and utilize these existing and disparate data points to do what we love most: giving value to you, our clients.
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Ipsos Social Talks: Shopping Online During the Pandemic
Customer experiences across the e-commerce journey in GCC.
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Customer Perspective: An Ipsos podcast
Customer Perspective is a weekly podcast exploring all things Customer Experience, and Channel Performance.