If people’s perceptions are based on what they believe is truth, does that make perception as important as reality itself? In this issue of Curiosity, we shine a spotlight on perception, how very often it differs from reality and why that is.
In this issue of Curiosity, we share the latest public opinion surrounding the topics of Women Empowerment, Malaysians' predictions for 2018, and Perception vs Reality: Singaporeans most accurate in APAC.
Keeping watch on emerging trends and analyzing them in context will certainly be crucial for brands to remain successful. In our final issue of Curiosity for 2017, we hope this compilation of thoughts and ideas will inspire your plans for the new year.
The papers we have selected for you this month discuss how we are integrating new expectations of speed, digital and intuitiveness in the way data is collected, and how innovation is bringing us closer to the consumer.
From global trends to Ipsos' wins, we hope you enjoy this issue of Ipsos Curiosity.
The 1st quarter of 2017 has ended, but whether the year will end with a bang or doom and gloom, is yet to be seen.
Apart from welcoming the new year, we at Ipsos SiMa are ecstatic about our newest launch, Ipsos Public Affairs. Find out more through this issue.
"The more things change, the more they remain the same." Find out more about what our brand, media & communications experts have to say!
Explore the articles in this issue - pieced together by our budding researchers, based on their experience and opinions.
In this issue, we bring you articles that reflect disruptive ways which organizations can remain relevant to consumers.