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Conversations with AI: How generative AI and qualitative research will benefit each other
Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
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ChatGPT and the rise of generative AI: navigating the changing landscape of AI
While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.
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What Consumers Are Saying About the Celebrity-Owned Cosmetics Market
Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.
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Beyond the Hype: Innovation predictions in the era of Machine Learning
Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software is developed in all technical gadgets. In this context, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.
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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
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Report: eCommerce Unleashed
Ipsos' eCommerce Unleashed is a study capturing durable change during the COVID-19 crisis and beyond. Our shopper-centric and cost-effective insights help marketers reinvent their plans for future recovery and growth in light of COVID-19.
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Can financial services tackle health and wellness?
As consumers are looking beyond the traditional markets to address their health and wellness needs, there are opportunities for financial services companies to help people improve their holistic well-being.