Search
-
Building the business case for AI-enabled consumer intelligence
Social listening 2.0 is here. AI-enabled consumer intelligence solutions enable market research and insights pros to spot trends and stay ahead of the market.
-
Singapore and Hong Kong's affluent significantly decrease spend on luxury goods
Singapore and Hong Kong's affluent significantly decrease spending on luxury goods and shift investment strategies as economy falters: Ipsos 'Affluent Asia' Study 2019
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
-
Five simple maneuvers for maximizing your APAC medtech launch plan
What are the obstacles standing between you and success in your medtech strategies? How do you remain competitive in your space? Have you considered the needs of market access stakeholders in your medtech business plans, or is that missing from your strategy?
-
The Behavioural Science of CPG: Disrupting the customer experience
One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
-
Who are the World’s Biggest Wearable Tech Buyers?
From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.
-
Science Centre
Advances in science and data let us better support clients in a world that is constantly changing. The Ipsos Science Centre is a world class Data Science team at the intersection of statistics and computer science that allows us to leverage existing and new information in innovative ways to improve the insights and actions of decision makers.