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Topic Modeling: A new approach to spotting consumer insights
Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.
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Pharmaceutical and banking companies and governments are now seen as more trustworthy
New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.
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Singapore 2022 : Renewed optimism for the new year with concerns over rising prices and climate change
Singaporeans are optimistic about what the new year will bring but continue to be concerned over rising prices and the consequences of climate change.
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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
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Singaporean workers support vaccine and mask mandates at their workplace
Ipsos survey reveals Singaporean workers support vaccine and mask mandates at their workplace; would choose to get vaccinated over getting tested frequently in order to keep job.
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Up close and personal: Humanising omnichannel
Humanising omnichannel means seamless customer journeys are just the start.
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Building the business case for AI-enabled consumer intelligence
Social listening 2.0 is here. AI-enabled consumer intelligence solutions enable market research and insights pros to spot trends and stay ahead of the market.
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Consumers worldwide report experiencing higher prices
In 30-country survey, two-thirds say they now pay more for transportation, food and drink, and utilities than they did six months ago.
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Top Trends in Singapore: Climate Change, Conscientious Health, Brand Purpose
Findings from Ipsos Global Trends Survey 2021
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Ipsos Update – December 2021
This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.