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Ipsos Update - July 2022
Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the demographics and psychographics of Pakistan, and the changing global attitudes towards refugees. We also take a look at the latest Ipsos Views papers on the growth of commerce ecosystems, achieving intimate consumer connections in large communities, and the use of AI to predict future innovation success.
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Cautious tones over implications of support of same-sex relationships
There is increase in overall support of same-sex relationships in Singapore but cautious tones over its implications observed in areas such as civil union, parenting rights and LGBT content in the media.
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Attitudes towards same-sex relationships shift towards greater inclusivity in Singapore
Increased opposition towards Section 377A, support for same-sex parents and a willingness to speak up against unfairness towards the LGBTQ community point to a growing acceptance of same-sex relationships among Singaporeans.
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Two Years On: Lessons From Covid Times
Two years into the unprecedented upheavals instigated by a global pandemic, it feels like a good moment to take stock and think about what we have learned during this dramatic period.
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Singaporeans' attitudes towards gender equality, feminism and online behaviour
1 in 3 Singaporean men believe feminism does more harm than good and that traditional masculinity is under threat.
Findings from a global Ipsos survey in Singapore and 29 other countries.
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Ipsos Update - March 2022
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
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Topic Modeling: A new approach to spotting consumer insights
Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.