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Report: Coming Out of Lockdown in Southeast Asia
To help our clients, Ipsos conducted a self-funded survey on evolving consumer opinions and behaviours with a focus on SEA region
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The Future of Mobility - Autonomous, electric and shared
Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
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One in seven globally would pay more for travel with lower carbon-footprint than airplanes
Younger, more educated consumers are more willing to use lower carbon-footprint alternatives to air travel.
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Perceptions and predictions in the lead up to the Singapore Budget 2019
Latest Ipsos study reveals perceptions and predictions in the lead up to the Singapore Budget 2019.
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The Future of Mobility - Shared Mobility
The third in The Future of Mobility series, Shared Mobility looks at the rise and development of car-sharing and ride-sharing.
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The Future of Mobility - Electrification
The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.
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Ethnography
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.