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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Ignite Growth with Collective Innovation
Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.
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Ipsos Update – June 2025
Generations, ESG, Fandom … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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CX Global Insights 2025: Unlocking the Future of Customer Experience
Elevate Your CX Strategy with Data-Driven Insights
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America’s reputation drops across the world
The proportion saying the United States will have a positive influence on world affairs has fallen in 26 out of 29 countries over the last six months. America’s reputation has fallen most markedly in Canada. For the first time in our decade-long survey series, China is placed ahead of the US when it comes to playing a positive role on the international scene.
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Understand the world's most influential consumers and business leaders
Ipsos Global Influentials provides actionable insights into the consumption and lifestyle habits of high-net-worth individuals and top executives.
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April 2025: Global consumer confidence down slightly for the second consecutive month
All four sub-indices show declines this month
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Know the New America: April 2025
Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
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Europ Assistance’s 2025 Mobility Barometer
Europeans are accelerating their shift towards greener and more multimodal transportation
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.