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Pandemic concerns recede, while rising prices drive value-driven purchases across SE Asia
The Ipsos SEA Ahead survey ran across Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam in May and June 2022.
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Oncology in the Time of COVID
The COVID-19 pandemic has been challenging for healthcare systems worldwide – with an already overburdened system and large population, the Indian healthcare system was no exception.
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Nearly 4 in 10 Singaporeans report gaining weight since the pandemic, more so among young adults
Ipsos conducted a new survey among Singaporeans to understand the impact of living in the pandemic on the maintenance of their health
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Conquering Complexity: The ongoing revolution in oncology biomarker testing
The clinical management of cancer patients has undergone a remarkable evolution in the last 15 years, with the concept of personalised medicine now well-entrenched in the treatment paradigm.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.
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Modernization of Thailand Health Technology Assessment
Identifying alternative approaches in Thailand healthcare technology assessment to improve cancer patient outcomes.
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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
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Building the business case for AI-enabled consumer intelligence
Social listening 2.0 is here. AI-enabled consumer intelligence solutions enable market research and insights pros to spot trends and stay ahead of the market.
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Top Trends in Singapore: Climate Change, Conscientious Health, Brand Purpose
Findings from Ipsos Global Trends Survey 2021