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MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
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Ipsos Update – August 2022
With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change. We explore this in more detail with articles on perceptions of inflation in the MENA region, and deep dives into concern about climate change in Switzerland and support for net zero policies in the UK. We also look at the perception of traditional and non-traditional media across the EU and how technology will influence the future of music.
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Almost three-in-ten citizens globally say they have started a business at some point
Entrepreneurialism is the spawning ground for small businesses which we know help drive the health of most economies. Small businesses took the brunt of pandemic shut downs and are now only recovering. So, what does the spawning ground look like now?
A new 26-country Ipsos poll finds that entrepreneurial activity is alive and well in some countries but lacking in others. -
Ipsos Update - June 2022
Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and how EU citizens view the EU’s response to war in Ukraine. We also feature our latest Ipsos Views on AI-enabled Consumer Intelligence and tech-enabled product innovations.
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Train your creative muscle to spark brand growth… join the Misfits webinar marathon
Join us for an exclusive marathon webinar journey with Ipsos' Creative Excellence Team!
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Two Years On: Lessons From Covid Times
Two years into the unprecedented upheavals instigated by a global pandemic, it feels like a good moment to take stock and think about what we have learned during this dramatic period.
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Global consumers support shift from fossil fuels as they expect spike in energy prices to reduce their purchasing power
Many more blame price increases on market volatility and geopolitical tensions than on climate change policies: Ipsos survey for the World Economic Forum
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Singaporeans' receptiveness to second-hand packaging for online purchases
Study shows that Singaporeans are receptive to second-hand packaging for online purchases; expect brands to do more to protect the environment.
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Ipsos Update - March 2022
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.