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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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AI is making Singaporeans and most Asian markets nervous about job security
65% of Singaporeans are excited about AI, but 4 in 10 think AI is likely to replace their current jobs
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AI is making the world more nervous
One in three workers expect AI to lead to the loss of their current job.
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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1 in 3 Singaporeans expect their standard of living to fall in the next year
Findings from the Ipsos Global Inflation Monitor survey, which Singapore joins for the first time.
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Enthusiasm for the metaverse and extended reality is highest in emerging countries
Survey finds the global public divided in their level of excitement about the new technologies
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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
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Consumers worldwide report experiencing higher prices
In 30-country survey, two-thirds say they now pay more for transportation, food and drink, and utilities than they did six months ago.
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Flair Indonesia 2021: Back to Growth
As the country looks to move on from the pandemic, consumers are demanding more from brands